The old adage is still true today: “If a business isn’t growing, it’s dying.” In eras past, it may have been possible for a business to coast through its mature stage and continue to generate reasonable profits. However, in the modern day of rapid technological advancement, a business must implement significant amounts of change to simply maintain current performance. Companies
The Insult of Black Friday | What About the Customer?
Amazon is supposedly killing Black Friday by introducing their holiday sales immediately after Halloween. The trend over the last few years of getting a jump on the huge shopping day by starting on Thanksgiving created some backlash and companies are differentiating themselves be deciding not to open their door on the day that is traditionally spent with family. Much of
Social Media Analytics – It’s More Than Listening
As social engagement increasingly infiltrates every facet of consumer life, it continues to evolve as a major component in a B2C company’s strategy. For example, during the annual review of the Super Bowl commercials this year, several commentaries suggested the best spots were those that included a social media call to action. Not surprisingly, now that social media is ubiquitous,
Man(agement) versus Data – Who will win?
I recently read a blog posts that suggested that big data was going to revolutionize management science. It suggested that historically, businesses have been driven by management fads that were merely hypothesis-based approaches backed up at best by a few case studies. In the future, with access to unbiased data, we will be able to move to an evidenced-based management
