The old adage is still true today: “If a business isn’t growing, it’s dying.” In eras past, it may have been possible for a business to coast through its mature stage and continue to generate reasonable profits. However, in the modern day of rapid technological advancement, a business must implement significant amounts of change to simply maintain current performance. Companies that do not engage in strategic innovation — i.e., proactive efforts to continuously reinvent themselves and create new, breakthrough approaches — are relegating themselves to sure obsolescence and demise.
Click here to read post published in Texas CEO Magazine.
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