Tag Archives: Customer Experience

Strategy

November 14

The Insult of Black Friday | What About the Customer?

Amazon is supposedly killing Black Friday by introducing their holiday sales immediately after Halloween. The trend over the last few years of getting a jump on the huge shopping day by starting on Thanksgiving created some backlash and companies are differentiating themselves be deciding not to open their door on the day that is traditionally spent with family. Much of

Cecilia R. Edwards is on a mission to help people realize their potential to change the world and to equip them to do so. She is currently a Partner at Wavestone, a global management consulting and consulting and research firm that helps the largest enterprises with their most complex transformations.

With her 25+ year strategy background shaped initially by nearly 7 years at The Boston Consulting Group (BCG), Cecilia works with her clients to develop business-centric IT strategies and drive IT-enabled business transformations.

Cecilia started her professional career as an officer in the United States Air Force. Captain Edwards was the launch manager on the Titan Satellite Launch program supporting the successful launch of 5 satellites during her tenure. When she says it’s not rocket science, she knows.

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