Great speech-making skills are not only beneficial to those who must get in front of large audiences on a regular basis. The advice provided by communications expert Tony Carlson can benefit anyone who feels they have something important to communicate.
In the The How of WOW: A Guide to Giving a Speech That Will Positively Blow ‘Em Away, author Tony Carlson shares his tips on delivering effective speeches that get the attention, empathy, and respect from any audience. He covers techniques that allow one to build a bigger and better stage presence and make create a memorable experience. As a communication expert, his advice on body language, creating hooks, advancing the room, and getting media coverage are primarily directed toward those who have an opportunity to deliver public speeches to sizable audiences. However, the benefits of being an effective speechmaker are more broadly applicable to anyone who wants to effectively communicate a message to another person.
One of the primary benefits from developing effective presentation skills is that personal brands are build not only through your actions, but also through communication. Effective communication can position you as an expert in your field or area of interest and it helps you establish a name for yourself that people will both know and respect. A worthy goal from most communication encounters is to have the person or people with whom you are speaking remember you in a positive way and remember your headline in a positive way. This is true whether you are delivering a speech to hundreds of people, are making a presentation to your clients, are having a conversation with your boss, or have a chance meeting with a potential investor in your business. In a personal sense, conversations with friends, spouses, and children could also benefit from the advice shared by Carlson.
The focus on the audience is a tip shared that diverges from much of the traditional speechmaking advice. There are three elements required for communication:
- Information or data that needs to be communicated,
- A person to do the transmission of the information, and
- A person to receive the information. Often, the focus is primarily paid to just the first two elements – what needs to be said and how is it best shared.
Carlson suggests that by considering the end goal at the beginning, communication will be much more effective. The starting question should be less around what you want to share and more focused on what you want the audience to believe or do. This shift in focus automatically works to improve the effectiveness of your communication because all of the delivery tactics you select will be geared towards your understanding of the audience and your desired outcome.
There are always going to be a list of things that we decide to do even though we don’t want to. We decide that we will pay our taxes so we don’t get in trouble with the IRS. We decide to follow up on outstanding invoices with our clients/customers so we can get paid. We decide to update the registration on our car so we don’t get a ticket or fine. We make decisions to do things on a regular basis that we would prefer not to be bothered with. Getting them done is another story. Some of these things are not really that difficult to accomplish, they are just not how we would choose to spend our time (or we have some emotional baggage associated with them – but that’s another story.) So we procrastinate.
If you want to make an easy job seem mighty hard, just keep putting off doing it.
The longer we procrastinate, the harder the task seems. In fact, procrastination often does make the job more difficult in reality. Putting off paying taxes can lead to interest on back taxes, garnished wages, or the need to explain past tax problems during Senate confirmations. The longer a customer goes without paying, the less likely they are to pay. This could then lead to the need to use collection agencies or law suits to attempt to get paid. You may also need to find short term financing sources to allow you to manage your cash flow. Not registering your car on time in many states eliminates the option of handling it through the mail or on line and requires you to go to the DMV and stand in lines. Not too efficient a use of time. There are some very effective tactics to getting tasks done that you really don’t want to do:
- Delegate – Now a days, there is very little that cannot be delegated. If you don’t have employees to whom you can delegate tasks, there are business professionals – accountants, bookkeepers, computer specialists, copywriters, web site developers, trainers, etc. – that specialize to doing the tasks that others don’t have the inclination or the skill to do. Additionally, VAs, virtual assistants, can support you in completing both your business and personal tasks.
- Automate – Some tasks that we don’t like doing require doing regularly. Use technology to get those things done. Auto-responders, electronic billing, recurring task reminders, and other such tools help minimize the amount of time you need to spend doing the tasks. You do have to make the initial investment of time to set things up though.
- Eliminate – Many of the things we choose to do – not necessarily the examples I used above – could, with minimal pain, just never get done. It never hurts to careful evaluate exactly why you chose to do a certain thing in the first place and weight it against the “cost” of not doing it. Some things just need to be taken off your plate.
- Just do it – When all else fails, just do it. Do it as soon as you can, as quickly as you can, and with the highest level of quality it requires (no need to re-do something you didn’t want to do in the first place because of shoddy work.)
Have a powerful day!