As social engagement increasingly infiltrates every facet of consumer life, it continues to evolve as a major component in a B2C company’s strategy. For example, during the annual review of the Super Bowl commercials this year, several commentaries suggested the best spots were those that included a social media call to action. Not surprisingly, now that social media is ubiquitous,
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Man(agement) versus Data – Who will win?
I recently read a blog posts that suggested that big data was going to revolutionize management science. It suggested that historically, businesses have been driven by management fads that were merely hypothesis-based approaches backed up at best by a few case studies. In the future, with access to unbiased data, we will be able to move to an evidenced-based management
Who’s Writing Your History?
By now, everyone has heard that successful people create plans and goals for their future. However, in a panel discussion I attended of Smith College professors, historians and activists, there was a thought provoking conversation about the importance of and need for women to write their own history. The role and major contributions of women have been underrepresented and sometimes
Book Highlight: The How of Wow
Great speech-making skills are not only beneficial to those who must get in front of large audiences on a regular basis. The advice provided by communications expert Tony Carlson can benefit anyone who feels they have something important to communicate. In the The How of WOW: A Guide to Giving a Speech That Will Positively Blow ‘Em Away, author Tony
How to Get Done What You Don’t Want to Do
There are always going to be a list of things that we decide to do even though we don’t want to. We decide that we will pay our taxes so we don’t get in trouble with the IRS. We decide to follow up on outstanding invoices with our clients/customers so we can get paid. We decide to update the registration
